Architectural Letterform
Five Guys
The project involved designing an architectural letterform in Blender and creating a looped animation inspired by the design.
Client
AGDA
Services
3D Design Visual Communication
Industries
Fast Food
Date
March 2023
The project explored fast food architecture as a visual starting point, with the Five Guys brand guiding the overall structure and style of the letter “F.” Research into modern fast food buildings shaped the form, materials and colour direction, while Blender was used to build the architectural model and establish the core look. Additional refinements were made in Photoshop to ensure consistency and polish across the final visuals.
Research into fast food building styles and branding helped shape the visual direction, resulting in a modern, stylised letterform with a looped animation that brings the design to life.